--- title: Rethinking CRO | Conversion Rate Optimisation Guide | UWP description: We break down misconceptions about CRO and provide a comprehensive overview of how ecommerce brands can maximise the impact of this potentially transformative strategy. image: https://plus.underwaterpistol.com/hubfs/CRO%20guide%20banner.png --- [![UWP Logo](https://plus.underwaterpistol.com/hs-fs/hubfs/UWP%20Logo.png?width=160&height=32&name=UWP%20Logo.png "UWP Logo")](https://www.underwaterpistol.com/) ![Logo + pistol](https://plus.underwaterpistol.com/hs-fs/hubfs/Logo%20+%20pistol%2012%20(2).png?width=120&height=24&name=Logo%20+%20pistol%2012%20(2).png "Logo + pistol") ## RETHINKING CRO ## Dispelling myths and driving ecommerce growth  ### GET YOUR FREE COPY ![Logo + pistol](https://plus.underwaterpistol.com/hs-fs/hubfs/Logo%20+%20pistol%2012%20(2).png?width=120&height=24&name=Logo%20+%20pistol%2012%20(2).png "Logo + pistol") ## RETHINKING CRO ## Dispelling myths and driving ecommerce growth  ### GET YOUR FREE COPY ### Conversion rate optimisation has become diluted, flawed, even outright *wrong*. We're setting the record straight. In this guide, we break down misconceptions about CRO and provide a comprehensive overview of how ecommerce brands can maximise the impact of this potentially transformative strategy. ![Gorgias (1)](https://plus.underwaterpistol.com/hs-fs/hubfs/Gorgias%20(1).png?width=1032&height=360&name=Gorgias%20(1).png "Gorgias (1)") ![Nosto - Dark (1)](https://plus.underwaterpistol.com/hs-fs/hubfs/Nosto%20-%20Dark%20(1).png?width=2000&height=408&name=Nosto%20-%20Dark%20(1).png "Nosto - Dark (1)") ![Triple Whale](https://plus.underwaterpistol.com/hs-fs/hubfs/Triple%20Whale.png?width=1424&height=230&name=Triple%20Whale.png "Triple Whale") ![Vervaunt_](https://plus.underwaterpistol.com/hs-fs/hubfs/Vervaunt_.png?width=1013&height=170&name=Vervaunt_.png "Vervaunt_") ![logos-mobile](https://plus.underwaterpistol.com/hs-fs/hubfs/logos-mobile.png?width=2000&height=555&name=logos-mobile.png "logos-mobile") ![Rethinking CRO](https://plus.underwaterpistol.com/hs-fs/hubfs/img-3.jpg?width=1190&height=1684&name=img-3.jpg "Rethinking CRO") ### What’s inside? | ![](https://f.hubspotusercontent10.net/hub/7303166/hubfs/Marketing%20Starter/check_blue-bg.png?width=20&height=20&name=check_blue-bg.png) | #### CRO MYTHS DEBUNKED Common misconceptions and how they're harming your CRO strategy. | | | | --- | --- | --- | --- | --- | ![](https://f.hubspotusercontent10.net/hubfs/7303166/Marketing%20Starter/check_blue-bg.png) | #### THE ESSENTIAL PRINCIPLES OF CRO The core concepts and methodologies that should be driving your optimisation efforts. | | | | --- | --- | --- | --- | --- | ![](https://f.hubspotusercontent10.net/hub/7303166/hubfs/Marketing%20Starter/check_blue-bg.png?width=20&height=20&name=check_blue-bg.png) | #### ACTIONABLE ADVICE TO ENHANCE YOUR CRO STRATEGY Targeted recommendations to refine your CRO approach, enhance your user experience and boost conversions. | | | | --- | --- | --- | --- | --- | ![](https://f.hubspotusercontent10.net/hubfs/7303166/Marketing%20Starter/check_blue-bg.png) | #### INSIGHTS FROM INDUSTRY EXPERTS Input from CRO experts and leaders across the ecommerce industry.  | | | | --- | --- | --- | --- | ![img-mobile](https://plus.underwaterpistol.com/hs-fs/hubfs/img-mobile.jpg?width=1190&height=588&name=img-mobile.jpg "img-mobile") ### What’s inside? | ![](https://f.hubspotusercontent10.net/hub/7303166/hubfs/Marketing%20Starter/check_blue-bg.png?width=20&height=20&name=check_blue-bg.png) | #### CRO MYTHS DEBUGGED Common misconceptions and how they're harming your CRO strategy. | | | | --- | --- | --- | --- | --- | ![](https://f.hubspotusercontent10.net/hubfs/7303166/Marketing%20Starter/check_blue-bg.png) | #### THE ESSENTIAL PRINCIPLES OF CRO The core concepts and methodologies that should be driving your optimisation efforts. | | | | --- | --- | --- | --- | --- | ![](https://f.hubspotusercontent10.net/hub/7303166/hubfs/Marketing%20Starter/check_blue-bg.png?width=20&height=20&name=check_blue-bg.png) | #### ACTIONABLE ADVICE TO ENHANCE YOUR CRO STRATEGY Targeted recommendations to refine your CRO approach, enhance your user experience and boost conversions. | | | | --- | --- | --- | --- | --- | ![](https://f.hubspotusercontent10.net/hubfs/7303166/Marketing%20Starter/check_blue-bg.png) | #### INSIGHTS FROM INDUSTRY EXPERTS Input from CRO experts and leaders across the ecommerce industry.  | | | | --- | --- | --- | --- | ![CRO guide page spread (1)](https://plus.underwaterpistol.com/hs-fs/hubfs/CRO%20guide%20page%20spread%20(1).png?width=1000&height=590&name=CRO%20guide%20page%20spread%20(1).png "CRO guide page spread (1)") #### DOWNLOAD NOW ## Learn from industry experts Join our panelists for a discussion and Q&A about how they've created winning strategies at their companies. ![The first customer benefit](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-marketing-starter-themes_hubspot/compass_theme/images/expert-1.png?width=200&height=200&name=expert-1.png "The first customer benefit") ### Angelica Jones Director of Marketing Company Name ![The second customer benefit](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-marketing-starter-themes_hubspot/compass_theme/images/expert-2.png?width=200&height=200&name=expert-2.png "The second customer benefit") ### Jamie Wheeler Sr. Marketing Manager Company Name ![The third customer benefit](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-marketing-starter-themes_hubspot/compass_theme/images/expert-3.png?width=200&height=200&name=expert-3.png "The third customer benefit") ### Karly Smith Marketing and Brand Company Name ![The third customer benefit](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-marketing-starter-themes_hubspot/compass_theme/images/expert-3.png?width=200&height=200&name=expert-3.png "The third customer benefit") ### Karly Smith Marketing and Brand Company Name [Register](https://plus.underwaterpistol.com/rethinking-cro-guide#register-now) Copyright Underwaterpistol Ltd. 2024